WHO

Two brothers.
Living and breathing the lands.
Crossed paths like climbing plants.

I am Ezio. I was born in ’81. The shaky Gigi Radice’s year to AC Milan, President Ronald Reagan and five hundred thousand people in Central Park in the presence of two genius Paul Simon and Art Garfunkel. My knees have tasted the bitter soil of the vineyard and the soccer field so many times that i have stop to count them. I never give up. I love challenges. To overcome any obstacle. I am graduated in Business Economics but the most exciting accounts are those with myself. I am the traveller: i bring our wine around the world. Always taking planes with our vines in a box. I shake hands, proudly uncork the result of our strengths from country to country. I put the miracles of my land in my bag during every trip.

 

I am Massimo. I was born in 1978, when a certain Sandro Petrini was becoming President in Italy, while on the other side of the world two guys, Jhon Belushi and Daniel Aykroyd made their debut on TV. I have breathed more dust of the ground than real oxygen in my life. On the wall, a paper says i am graduated in oenology. I am the “technical guy” in the cellar: meticulous, stubborn and badass! Till things don’t work out I can’t go to sleep, but bags under my eyes have never been a problem. I live with my dirty hands but I could never ask for a better life. I polish them just when I want to ride my motorbike: the only woman the vine is not jealous of.

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WHAT

Wine.
A job repaid with joy.
Storytell of a dream.
And truths to discover.

We make emotions.

Or, if you prefer, Barolo, Nebbiolo, Barbera and Chardonnay.
Wine is not just a simply job to us. It’s a beautiful love story born at the beginning of last century between our grand-grandparents, Anin and Minot, than continued by Adriana, called Dadà and Giovanni, our grandparents. Followed by our parents: Maurizio and Graziella. Ending to our generation. Uncorking this story, you will turn the pages of our passion to discover ancient and noble traditions with a touch of unavoidable modernity. Proud of our background, we use what technology gives us, consciously knowing how important is the hand that drives it.

READ

WHAT

Wine.
A job repaid with joy.
Storytell of a dream.
And truths to discover.

We make emotions. Or, if you prefer, Barolo, Nebbiolo, Barbera and Chardonnay.
Wine is not just a simply job to us. It’s a beautiful love story born at the beginning of last century between our grand-grandparents, Anin and Minot, than continued by Adriana, called Dadà and Giovanni, our grandparents. Followed by our parents: Maurizio and Graziella. Ending to our generation. Uncorking this story, you will turn the pages of our passion to discover ancient and noble traditions with a touch of unavoidable modernity. Proud of our background, we use what technology gives us, consciously knowing how important is the hand that drives it.
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WHY

Gratitude.
To the land. To its gifts.
Expected, hoped miracles. Came true.

We were born and raised in a priceless land full of gifts. Not understanding and evaluating its beauty and generosity would be an offence. Moreover, we are the result of who spilled his blood before us, relying on his arms, prayers, unpredictable winds and water. The vineyard is the Alpha and Omega of our journey. The beginning and the end.
It’s what we love and what we can’t imagine to live without. We were used to breath the dust of the soil warmed by the sun since we were kids, and it marked us. Wine is a powerful glue to connect people together, to open and animate new debates, to reveal secrets, look into the deep of everybody’s soul. And it wisely accepts to get old.
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WHEN

Always.
Land doesn’t give you a rest, even when she does.
The Sun, Wind, Rain talk instead of her.

Even if during the year there are some crucial moments, which can make the difference between a good, or a bad vintage, there is a total devotion to the land, without any rest. Even the expectation, for a new bud popping up from the earth or the rain that may be late, can be exhausting. This struggle meets and melts two different concepts along the way: the rational meticulous calculation thanks to the study and the use of technology, on the one hand, and the total irrational hope and desire that everything may go in the right way, on the other. At the end, terms are made by Nature and you always have to be ready when she calls you. Even without notice.
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WHERE

La Morra.
Mother of History, son of Bacchus.
Uncompromising guardian of greatness.
Geometry of God’s existence.

La Morra, UNESCO Heritage since 2014. Proudly explained in many documents and the reasons are deeply recognized everywhere. We think its real nature comes out better in the everyday life. It is a land to taste slowly, step by step. With no hurry. You have to watch carefully and gently every corner, respecting its silence and beautiful hills that seem covered by elderberry during the sunny days, or tamed by the fog, and becoming brave if defied by the rain. La Morra is that proud commune, which does not follow the fashion system. It denies urban identitie as models and even if she is always the same from the beginning of times, its crystallised nature never disappoints those who are looking for Beauty.
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WINE

What has been wrote and told about wine?
He is on everyone’s lips since the beginning of time.
However, the soul of those who savour seems
to be his favourite place on earth.

We have taken a path and we have decided to follow it without compromises, hesitation or smart choices dictated by the consumerism. Maximum result with minimum effort is not our way of thinking. We chose the Green Experience: a gentle way of making wine, a real certification that guarantees our respect of natural resources, biodiversity and this priceless world heritage called Langhe. In this way, the consumer knows our products don’t sacrify even a centimetre of land. Not a leaf. In the cellar, the chemistry is not the rule that guides us; we believe in Physics respecting the soil.
READ

WINE

What has been wrote and told about wine?
He is on everyone’s lips since the beginning of time.
However, the soul of those who savour seems
to be his favourite place on earth.

We have taken a path and we have decided to follow it without compromises, hesitation or smart choices dictated by the consumerism. Maximum result with minimum effort is not our way of thinking. We chose the Green Experience: a gentle way of making wine, a real certification that guarantees our respect of natural resources, biodiversity and this priceless world heritage called Langhe. In this way, the consumer knows our products don’t sacrify even a centimetre of land. Not a leaf. In the cellar, the chemistry is not the rule that guides us; we believe in Physics respecting the soil.
READ

Via Fraz. Santa Maria 53
12064 La Morra (CN) – ITALY
+39 0173 509850 – info@negrettivini.com